#MONDAYBUNDAY WITH ANASTASIA ASHLEY
Brand: Carl's Jr. & Hardee's
Photography: Walter May
Social Media Manager: Aris A. Ford
In partnership with TheChive.com and CKE Restaurants, the parent company of Carl's Jr. and Hardee's, we launched the #MondayBunday campaign to promote a Buy-One-Get-One Free offer. Key influencer and surf star Anastasia Ashley hosted the event, which became CKE's best performing social media campaign.
300% rise in coupon redemptions
56% increase in social followers
Over 1 Billion Media Impressions