#MONDAYBUNDAY WITH ANASTASIA ASHLEY

 

Brand: Carl's Jr. & Hardee's

Photography: Walter May

Social Media Manager: Aris A. Ford

In partnership with TheChive.com and CKE Restaurants, the parent company of Carl's Jr. and Hardee's, we launched the #MondayBunday campaign to promote a Buy-One-Get-One Free offer. Key influencer and surf star Anastasia Ashley hosted the event, which became CKE's best performing social media campaign. 

Performance

300% rise in coupon redemptions 

56% increase in social followers

Over 1 Billion Media Impressions