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PATHFINDER PROGRAM

 

Brand: Trek Track App

Creative Director: Aris A. Ford 

Director of Photography: Stephen Smith

Director of Production: Matt Fairfax

I created a key influencer program to engage the online community with user generated content and promote downloads of the Trek Track app. I also created a website to host the content and long form content by writing Road Trip Guides of the places people checked-in using the app. 

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